Association Value Industry Member Engagement Strategy 
Smooth The Path
FEBRUARY 12, 2019
She often buys the research reports and sometimes purchases a book or two from the association’s bookstore. Arlene is a promoter; she frequently recommends the association to other professionals in the industry. Because of her efforts a handful, or more, new members join each year. Are you interested?
Nimble AMS
FEBRUARY 15, 2024
Study interviewees shared the importance of defined, long-term planning that encompasses the current and future state of the industry and organization. All member-based organizations are focused on membership: attracting new members, boosting member retention, enhancing member engagement, and more.
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Smooth The Path
MARCH 14, 2017
When I speak about a way to engage new members early in their membership by using an Association Value Trigger Point (AVTP), association professionals often ask me if their association should have just one AVTP or should we have many for our different members?
Higher Logic
MAY 29, 2020
While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.
Smooth The Path
JANUARY 4, 2018
An idea so big, I wish I could personally tell everyone in our association community. Last year, because of the Association Industry Innovation Study , I was consumed with the continuum of innovation. Within the first 3 days to 3 weeks of membership new members decide whether they will engage and then whether they will renew.
Socious
JANUARY 11, 2017
That’s the mark of an effective product, service, or strategy. Online member engagement falls into that category. An effective member engagement strategy gets your members participating and interacting with your association and their peers through its website, networking events, or private member community.
Smooth The Path
JULY 26, 2018
One of the core staff values would be to be intensely member-focused. We would talk with members often, conduct listening tours, and interview them. We would use all the member insights we gain to develop our member communications, set our strategy, and create an innovation plan. What would you do?
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