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Industry Study Brings a New Way for Association Professionals to Think About Member Engagement

Smooth The Path

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Lisa Vivinetto , Co-Founder & Chief Marketing Officer at Dynamic Benchmarking.

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Building Buy-In for an Online Community at Your Association

Higher Logic

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association.