Associations Now

APRIL 2, 2023

Associations face an increasingly competitive market for members, attendees, and education. Time was, the association value proposition was pretty simple: “We’re the only ones who care about you.” Experts recommend finding a “superpower”—and building a culture that supports it.

Proposal 104

Proposal Course Education Innovation 104

Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Associations Now

DECEMBER 2, 2015

Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.

Marketing 40

Marketing Proposal Analysis Social Media 40

Smooth The Path

OCTOBER 25, 2017

Depending on the association it could be a new-to-the-profession academy, a webinar series, the mentor program, a research report, or any other benefit. These special associations have what I call an Association Value Trigger Point (AVTP). Lisa Vivinetto , Co-Founder & Chief Marketing Officer at Dynamic Benchmarking.

Member Engagement 79

Member Engagement Industry Survey Member Research 79

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. One-third of these organizations accept 60 percent or more of the proposals, indicating either a low number of submissions or very forgiving quality filters.

Process 74

Process How To Proposal Review 74