Higher Logic

MAY 29, 2020

Here are five examples of priorities you might find in your association’s strategic plan, along with key points for how community helps. 5 Common Organizational Priorities for Associations. Additionally, you could suggest a “freemium” community membership for potential members to showcase the value of joining your association.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Velvet Chainsaw

APRIL 12, 2017

When Velvet Chainsaw Consulting conducted speaker research with 120 associations with research and consulting company Tagoras Inc. Associations value member input. One-third of these organizations accept 60 percent or more of the proposals, indicating either a low number of submissions or very forgiving quality filters.

Process 74

Process How To Proposal Review 74

Associations Now

DECEMBER 2, 2015

Chances are, your association’s nonmember audience values very different things than you and your members do, those values are rooted in much deeper motivations than you suspect, and your position and experience hamper your ability to craft membership appeals in terms that address those foreign motivations.

Marketing 40

Marketing Proposal Analysis Social Media 40