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Print is Alive and Kicking

Association Adviser

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.

Georgia 61
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Solutions for Your Membership Conundrum

Association Adviser

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.