Association Adviser

MARCH 10, 2014

Two millennials weigh in on the latest research findings. As two members of the millennial generation, we pay special attention to articles that claim to state the best ways to market to us. Millennials don’t want to interact with brands on social media the same way that they interact with friends or family.

millennials 60

millennials Delaware Social Media Marketing 60

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

GrowthZone

SEPTEMBER 14, 2022

The bulk of the workforce is made up of Millennials, Generation X, and Baby Boomers, and Gen Z is not far behind. Therefore, associations must educate and communicate the value of membership to individuals AND their employers. But more importantly, communicating these association benefits is key. Everyone texts.

Recruiting 78

Recruiting Recruitment Social Media millennials 78

Velvet Chainsaw

OCTOBER 12, 2018

At a recent conference consultation with a client, a millennial made me think that I wasn’t keeping up with the times. We were discussing their marketing and communication strategies for their event. Then she could use links in emails, newsletters and social media posts as spokes to connect back to the conference home base.

Conference 85

Conference millennials Social Media Newsletter 85

Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. According to Naylor’s 2018 Association Communications Benchmarking Survey , print magazines have been the second most-valued communication channel (behind conferences and networking events) for two years now. What does this mean for associations? Roll the Presses.

Georgia 61

Georgia Atlanta Newsletter Communications 61

Virtual

MARCH 25, 2015

In our last survey of association management and operations practices, Virtual looked at vehicles associations are using for member communications, and we listed the following options: member emails, online discussion forums, blogs, printed and email newsletters, webinars and webcasts and all-member conference calls.

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millennials Newsletter Communications Survey 100

Association Adviser

APRIL 15, 2014

We Can’t All Blame Ourselves: Why Millennials Need to Pull Their Own Weight. Regardless of change and differences in generation styles, there are areas where it’s still appropriate to expect Millennials to conform to traditional ethics and hard work. ASAE 2014 Marketing Membership & Communications Conference.

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millennials Georgia Florida Directory 60

Socious

OCTOBER 12, 2016

The percentage of members who love your email newsletter may different by age, for example. Your data, based on groups, might look something like this: Overall, 70% of members love your email newsletter. 90% of millennials love your email newsletter. 60% of members age 40-55 love your email newsletter.

Survey 100

Survey How To Analysis Newsletter 100

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Newsletter suggestion. I always enjoy reading The Art of Noticing newsletter from Rob Walker, author of a book by the same name. Camille White-Stern, Communications Manager, Splash. Usability testing. Host: Splash.

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Revenue Video Strategy Industry 195

YourMembership

MARCH 8, 2013

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee?

Social Media 150

Social Media millennials Recruiting Recruitment 150

Aaron Wolowiec

MAY 1, 2014

The first edition of Event Garde’s monthly e-newsletter launches today (and we’re sharing here some of the bonus content from that publication). A couple good examples: AIGA gave a presentation on its shift to a new membership model to draw millennials. I’m media communications manager for Michigan State University.

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Content Michigan millennials Newsletter 100

Associations Now

JULY 20, 2017

Just this month, Associations Now covered the American Bar Association’s new services for homeless youth and the debut of the American Institute of CPAs’ online game to help millennials become financially literate. There’s not one tool that’s going to be a magic bullet,” Kane said. There’s not one tool that’s going to do it all for you.

Press Release 97

Press Release Social Media millennials Tools 97

Associations Now

MAY 22, 2017

Board members often carry a lot of clout in the profession; take advantage of that by asking them to write an article or a letter for your blog and newsletter. Millennials and generation Z have different workforce requirements, along with different membership preferences. Next-Gen Needs. link] #assnchat pic.twitter.com/RicU5P8qyh.

millennials 63

millennials Newsletter Member Engagement Marketing 63

Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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millennials Arizona Communications Atlanta 60

Associations Now

MAY 5, 2017

It doesn’t matter if the error is a typo or due to a technology issue beyond your control, an inaccurate email will leave members with a bad impression and may even cause some to unsubscribe from your newsletter. Kivi’s Nonprofit Communications Blog goes in depth on sustainability planning for nonprofits. Mind dropping the attitude?”

Discount 64

Discount millennials Newsletter Social Media 64

Associations Now

APRIL 10, 2014

Here’s a look at how to better communicate benefits information. According to a new survey [PDF] by employee engagement and communications company GuideSpark, 43 percent of millennials and 30 percent of non-millennials are not reading most of their handbooks. online or paper newsletters (39 percent).

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Handbook millennials Survey Video 40

Achieve

APRIL 29, 2015

You might expect responses to that question to be pretty similar, and in fact I’ve found that they generally fall into one of three categories: Response #1: I am fairly involved in the organizations I support and closely follow what they’re up to on social media and through their newsletters. And to what end?

millennials 52

millennials Newsletter Communications Social Media 52

YourMembership

FEBRUARY 27, 2014

Younger members, especially millennials, have experienced technology as a key component of their entire education experiences, have expectations that will put pressure on associations not investing in current technology. Generational Pressures. Please take a moment and download this case study.

Case Study 150

Case Study Arizona Social Media Revenue 150

WBT Systems

SEPTEMBER 5, 2017

By adding podcasts to your online learning curriculum and communication strategy, you will attract the attention and loyalty of members, customers, and prospects, while enhancing the impact of your educational content. Podcasting is the new talk radio, the new advertising, and the new book tour.

Content 150

Content Education Products millennials 150

Association Adviser

MAY 27, 2018

Our featured professional this month is Katie Butler, vice president of communications for the Independent Insurance Agents & Brokers of America (IIABA). Katie has served IIABA since 2003 and has helmed the communications department since communications since 2004. AA: How do you set marketing and communications goals?

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Video Communications Social Media Newsletter 60

SCD Group

APRIL 1, 2014

While email isn’t dead, one thing is clear: The email newsletter is a dinosaur. Emails that mimic print newsletters of yesteryear are bulky, lumbering and sometimes monstrous in size. These newsletters try to accomplish too much, and in the end, they do very little to drive results.

Marketing 40

Marketing Newsletter Class millennials 40

Association Adviser

AUGUST 24, 2016

What are some of the other “legacy” communication channels (i.e. print, directories, newsletters) that will continue to be part of the association communication mix? AA: Some association leaders have told us that they’re going back to direct mail, postcards, even faxing to cut through the communication clutter.

Los Angeles 60

Los Angeles millennials Class Video 60

Associations Now

APRIL 22, 2016

The ways in which organizations engage and communicate with their supporters matters, says Abila’s Donor Loyalty Study. Organizations should choose their communications carefully, the study suggests. No one is reading that big, long monthly newsletter,” Dietz said. Not everyone is averse to more frequent communications.

Social Media 40

Social Media Video millennials Newsletter 40

SCD Group

JANUARY 7, 2014

The column offers some really good tips for associations and association story telling to communicate with members and/or the public. Whether your association is dealing with external or internal audiences, your communications strategies and messages should be designed to “control the narrative.” They are great places to share stories.

millennials 40

millennials Newsletter Video Social Media 40

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. . Communication is a foundational element of. Plus, Getting Attention’s guide to nonprofit communications. millennials.

Communications 105

Communications Tips Social Media Survey 105

Associations Now

OCTOBER 27, 2015

For example: Meeting planners prefer to communicate with destination marketers and CVBs via email as opposed to the phone. Planners also reported that advertising, destination e-newsletters, and online webinars were the least effective ways to market a destination.

Survey 40

Survey millennials Newsletter Social Media 40

Achieve

JANUARY 31, 2022

As a nonprofit marketing or communications specialist, you may have noticed a rising tide of digital fatigue among your supporters when it comes to your organization’s online outreach efforts. Communication is a foundational element of any successful nonprofit strategic plan. It’s a phenomenon called digital fatigue. Let’s dive in.

Communications 52

Communications Tips Social Media Survey 52

Reid All About it

MARCH 13, 2020

Because, Billhighway says, people crave connection and community , and for now, in-person events do that better than virtual. Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. – Crisis Communications: Coronavirus Edition. Chip Massey, Crisis Communication Expert.

DC 44

DC Washington Revenue Communications 44

Slice-Works

MAY 8, 2014

There’s your website, email newsletter, social media, maybe an app, website downloads, video. With your marketing communications, you need a mix of evergreen content and a mix of fresh and new. The variety of your communications helps you identify pain points more succinctly, so you can keep mixing it up! The Mix Matters.

Marketing 28

Marketing Social Media Video Content 28

The Hourglass Blog

OCTOBER 24, 2011

Communicate regularly with one another to report progress, share ideas, and hold each other accountable; and. Develop a report on our experiences to share with the broader association community. We had a board meeting to prepare for, a conference to plan, a newsletter to get out, a website to redesign, staffing issues to deal with.

Innovation 40

Innovation millennials Project Conference 40

Associations Now

MARCH 8, 2017

As millennials make up a more and more of the workforce, this digitally obsessed demographic is shifting business travel trends. And millennials often prefer Airbnb-like accommodations, which tend to have more of a local feel. Millennials are feeling the effects of business travel on their home lives.

millennials 73

millennials Newsletter Review Social Media 73

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. This year, more than 50 percent of associations said that engaging young professionals is one of their Top 5 communication challenges. With so many distractions, young professionals today could benefit from focused communication. We wholeheartedly agree.

Charlotte 129

Charlotte Indiana Communications millennials 129

Reid All About it

JUNE 17, 2016

– Sample Swap for Newsletter Templates. See what other organizations are doing with their email templates and hear feedback for improvements on yours, including newsletters, membership renewal reminders, event mailings, and more. Presenter: Michael Chidzey, Marketing Director, event agency Chillisauce. Wed 6/22 at 12 p.m.

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LMS Raleigh Content millennials 150

Association Adviser

MARCH 17, 2014

But many of the legacy challenges remain: information overload, communication clutter, attracting and retaining younger members, maintaining their position as their industry’s No. A new study from Iris Mobile and The Center for Media Research found that 75 percent of millennials (Gen Y) access the Internet via their phones.

Texas 60

Texas Video millennials Revenue 60

Reid All About it

AUGUST 3, 2018

On the other side of the age bracket, WBT Systems explains how to attract the interest of millennials: help them get a job by providing online learning and early-career resources. Newsletters are immortal —and so is news of their death and rebirth,” says Dave Pell, who shares six tips for publishing excellent newsletters.

Newsletter 34

Newsletter Washington DC Tools 34

SCD Group

OCTOBER 4, 2012

Types and methods of promoting - anything special I should think about beyond email, newsletter, website, and social media promotion? Any special communications, outreach, bonuses, and so forth?". Because we produce lots of great content (newsletters, magazines, journals, webinars, conference presentations, seminars, and more).

Recruiting 40

Recruiting Recruitment Newsletter Content 40