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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. Old strategies such as the iconic “ Beef.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. How to create an editorial calendar that will streamline your content strategy. Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Cohen, I’m going to only talk about career stages and ages.

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Association Brain Food Weekly: 7.18.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. From Millennials to Boomers: Connecting with Members at Every Age. Amanda Myers, Director of Member Strategy, Abila. Presenter: Austin Johnston, owner of AKJohnston Group.

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Association Brain Food Weekly: 3.13.20

Reid All About it

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

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