Associations Now

MAY 13, 2019

Tirza Austin from the American Society of Civil Engineers writes on Community by Association that the first step to a successful reintroduction of your online community starts with a solid rebranding initiative. Other than the structure of the community itself, it’s also important to market the relaunch appropriately.

Austin 84

Austin Social Media Products Team 84

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Reid All About it

FEBRUARY 10, 2017

Tue 2/14 at 12 p.m.* – Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. – Industry Trends: Why Associations are Adopting Marketing Automation. More info/register. *All Tue 2/14 at 1 p.m.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

FEBRUARY 10, 2017

– Video Event Marketing that Drives Revenue. Learn how to plan and execute a video marketing plan for your next event. – Membership Marketing: Beyond the Basics. Learn how to implement new membership models, marketing methods, and analytics tools to boost the performance of your membership marketing programs.

Raleigh 150

Raleigh Austin Review Social Media 150

Reid All About it

JULY 9, 2021

The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Fri 7/9 at 12 p.m.* – Strategy First, Software Next. To explore this question, we are kicking off a three-part series—the first will be “Strategy First, Software Next.” Subscribe to Blog via Email.

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Rhode Island Technology Strategy Member Engagement 195

Associations Now

SEPTEMBER 13, 2013

A new whitepaper looks at how destinations and CVBs can benefit from expanding their social media efforts beyond the traditional leisure travel market and into the meetings and convention space. Not very often at all—and a new whitepaper released by Marketing Challenges International earlier this week says that needs to change.

Social Media 40

Social Media Austin Strategy Class 40

Associations Now

JUNE 11, 2019

To reach new audiences, the American Chemical Society targeted “micro-influencers” at the South by Southwest conference, creating a ripple effect that fueled a membership marketing campaign. Just ask Amelia Grana, senior manager of membership strategy at the American Chemical Society.

Austin 88

Austin Texas Social Media Video 88

Reid All About it

SEPTEMBER 3, 2021

If virtual or in-person conferences are part of your organization’s strategy—whether you’re a non- or for-profit, large or small organization—please complete the Tagoras 2021 Virtual Conferences survey. Mike Agron, Content Marketing Institute ). Presenters: Austin McHenry, Crypto Practice Leader, UST. CAE credits.

Learning Management System 195

Learning Management System Education Technology Review 195

Reid All About it

JUNE 21, 2019

The weekly list of free educational events and resources for the association community… Maggie McGary shares insights from the Community Roundtable’s 10th Annual State of Community Management report and cross-references them with findings from MGI’s Membership Marketing Benchmarking Report. Jen Maltba, Marketing Manager at Cvent.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

JULY 15, 2016

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Amanda Myers, Director of Member Strategy, Abila. Presenter: Austin Johnston, owner of AKJohnston Group. Presenter: Kathy Cohen, Head of Marketing, EverThere. More info/register.

North Carolina 150

North Carolina Austin Innovation Washington 150

Associations Now

OCTOBER 31, 2019

Support for AMP for Email—a Google-developed technology that aims to bring interactivity to a medium known to be somewhat creaky—is slowly rolling out into marketing tools, including the platforms MessageGears , SparkPost , and Braze. A number of big companies are testing the technology, including Pinterest and Oracle.

Austin 41

Austin Texas Tools Technology 41

Reid All About it

APRIL 21, 2017

Over the last year, Ben Martin CAE has been covering the moves of private equity firms in the association technology market on his theNird.org blog—the “NIRD” stands for Not-for-Profit Investments Research Department. Why You Should Make Mobile Part of Your Event Marketing Mix. Lara Simmons, marketing manager, ShowGizmo.

DC 170

DC Chicago Washington Learning Management System 170

Higher Logic

OCTOBER 30, 2018

New capabilities coupled with engagement strategies have helped us gain greater insight into the needs of our customers and the community.". Zenoss debuted its new community in April 2017 at its annual conference, GalaxZ, complete with an updated brand and a new crowdsourced community name, courtesy of its Austin roots: TechZen.

Case Study 120

Case Study Austin Products Library 120

Associations Now

AUGUST 7, 2018

“There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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San Diego Boston Austin Detroit 44

Associations Now

NOVEMBER 18, 2014

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. But the secret to making red meat appetizing to them may involve throwing out the old marketing rule book.

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Texas millennials Austin Industry 40

Reid All About it

FEBRUARY 25, 2022

WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. MemberSuite looked at five essential member and market needs and came up with a slew of revenue-generating solutions , many of which are probably valuable for your members and market too.

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Revenue Analysis Strategy Technology 40

Expo Logic

FEBRUARY 28, 2020

One of the foundational concepts of marketing is to go where your customers are. In the case of committee service, however, this strategy is risky at best. As an example, the Austin chapter of the International Live Events Association publishes a list of “Top 10 Reasons to Join a Committee.” Be visible at industry events.

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Committee Austin Newsletter Conference 36

Reid All About it

JUNE 24, 2022

It’s a good start, for sure, but you know your market segments best. Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies. Why Having an Event Video Strategy Matters. . –

Video 39

Video Revenue Strategy Technology 39

Reid All About it

OCTOBER 19, 2018

Austin Kleon ). Tue 10/23 at 12 p.m.* – 4 Communication Strategies for Agile Success. Presenters: Sarah Sain, director of content for member communications, and Kelly Clark, manager for online marketing, Naylor Association Solutions. Presenter: Brooke Gracey, Marketing Manager at CrowdCompass by Cvent. 1 CAE credit.

Arlington 34

Arlington Austin Maryland Communications 34

Association Adviser

NOVEMBER 15, 2016

For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. Stacy Armijo is Senior Vice President for Pierpont Communications and General Manager of the firm’s Austin and San Antonio offices. About The Author.

San Antonio 60

San Antonio Texas Communications Austin 60

Velvet Chainsaw

MARCH 21, 2013

This Austin Powers movie character is a great metaphor for many meeting professionals today. Unfortunately, his plans are often just a reworking of archaic methods and frequently a carbon copy of other average villains’ obsolete strategies. Dr. Evil frequently hatches new plans for world domination.

Austin 40

Austin Conference Education Revenue 40

Reid All About it

DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. The Naughty and Nice Checklist: A Successful New Member Digital Onboarding Strategy.

Blended Learning 300

Blended Learning Revenue Conference Technology 300

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

Organization 28

Organization San Francisco Social Media Austin 28

Slice-Works

NOVEMBER 5, 2015

Feeling overwhelmed with all this talk about the “next big things” in marketing and social media? Lately BigData and the Internet of Things has created a lot of buzz for marketers. Since Meerkat came onto the market, 20+ Live Streaming apps have followed. First Facebook, then Twitter, Instagram and Snapchat popped up.

Organization 28

Organization San Francisco Social Media Austin 28

Association Subculture

SEPTEMBER 3, 2010

Talking Heads, Part Deux - We got a lot more for a million dollars from Steve Austin. Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings. marketing. (2). strategy. (5). Talking Heads - Enough already. Nobody cares! Max Headroom was cancelled for a reason.

St. Louis 100

St. Louis Austin United States Leadership 100

Reid All About it

MARCH 13, 2020

Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association.

DC 44

DC Washington Revenue Communications 44

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. Austin Kleon ). How to improve your content marketing SEO. Jim Yu, Content Marketing Institute ). Presenter: Cheri Hulse, Head of Strategy, ON24. Joey Lorich ).

Proposal 195

Proposal Project Austin Certificate 195

Beth Kanter

MAY 12, 2016

Kimbia, an Austin, Tex.-based The company provides the software for processing the donations, finds national sponsors to help market and promote them, and solicits matching funds to help charities attract donors and raise money. Every public event — even virtual ones — should have a strategy for handling glitches.

America 28

America South Carolina Pennsylvania Austin 28

Reid All About it

MARCH 6, 2020

You can have the best content money can buy, but… (Jodi Harris, Content Marketing Institute ). Austin Kleon ). Get a comprehensive overview of the more effective strategies, tools, and techniques to help workers stay productive remotely. Presenter: Mark Bornstein, VP of Content Marketing, ON24. (Joni Taisey, WorkCast ).

DC 48

DC California Washington Raleigh 48

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Austin Kleon ). Bill Cushard, Director of Marketing, ServiceRocket. Career Contessa ).

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Arlington San Diego San Francisco DC 243

Higher Logic

NOVEMBER 17, 2015

Our guest blogger Rachel Happe co-founded The Community Roundtable to support business leaders developing their community and social business strategies. Rachel has spent the last 20 years helping organizations implement emerging technologies to advance their business strategies. We've all been there. You go to an event. A conference.

San Francisco 120

San Francisco Class Austin Boston 120

Associations Now

MARCH 28, 2013

Also: Lessons from Justin Timberlake’s strategic marketing plan for promoting his new music. Everyone has to have a strategy. The Perfect Strategy: Looking for an example of a marketing strategy that just nailed it?

Austin 40

Austin Social Media Technology Strategy 40

Reid All About it

OCTOBER 13, 2023

Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Come ready to learn, share, and discuss strategy, resources, and challenges. Sorry, soapbox topic. More info/register. 1 CAE credit.

Revenue 272

Revenue Austin Tools Education 272

Associations Now

FEBRUARY 6, 2015

Swift’s known for going the extra mile to impress her fans—to the point that she even mails out Christmas gifts to her fans and does all the hard work herself: Considering that she’s one of the few artists who can still sell millions of records these days, her engagement strategy is worth taking a few hints from.

Austin 40

Austin America Marketing Examples 40

Associations Now

MARCH 5, 2015

Need to revamp your SEO strategy? Socialfish published seven internet marketing tips by Leapfroggr’s Dennis Seymour to increase your organization’s links and brand mentions. Kivi Leroux Miller shared some notes on her session at the Nonprofit Technology Conference in Austin, Texas.

Event Planning 40

Event Planning Austin Virginia Texas 40

Reid All About it

APRIL 9, 2021

During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. Where Community Fits in Your Overall Digital Engagement Strategy. Struggling with your data strategy? Website insight. Wed 4/14 at 2 p.m.

San Diego 370

San Diego Revenue Strategy Content 370

AssociationChat

JUNE 28, 2020

We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.

United States 59

United States New York Conference Seattle 59