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Association Brain Food: 10.13.23

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Associations usually rely on corporate marketing budgets for sponsorship revenue. It’s been a while since collards have graced our table, but cooler weather means more greens at the farmers market. Come ready to learn, share, and discuss strategy, resources, and challenges. Sorry, soapbox topic. More info/register.

Revenue 274
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Association Brain Food: 10.20.23

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The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 274
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Association Brain Food: 3.24.23

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Sponsorship strategy. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. PAR explains why a business development strategy is vital to association revenue health. Host: Association Technology Women Champions Mon 3/27 at 8 a.m.

Revenue 229
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Association Brain Food Weekly: 6.25.21

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Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361
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Association Brain Food Weekly: 4.9.21

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During the pandemic, MemberSuite noticed your already full plate was taking on additional tasks and projects so they’re sharing strategies to help you cope with an extremely heavy workload. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events.

San Diego 370
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Association Brain Food Weekly: 12.17.21

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MemberSuite explains how to help your team overcome change fatigue when you’re planning an AMS or other technology implementation. This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. Austin Kleon ). Sponsorship. Joey Lorich ).

Proposal 195
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Association Brain Food Weekly: 12.4.20

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It includes questions about the impact of the pandemic on strategy, pricing, etc. Two sessions: Respond, Don’t React: How This Simple Change Can Make All the Difference, and How to Create an Integrated, Multi-Channel Event Marketing Plan. I’ll be happy to feature it as long as it’s not too product-centric. Mon 12/7 at 8:30 a.m.