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ICYMI: Key Takeaways From Our 2018 Super Forum Keynote Speakers

Higher Logic

Also, fun fact - Jackie identifies as a One-Percenter for the Pittsburgh Steelers, so she created a community for fanatics like her.who also live in Austin, Texas. Baby Boomers, when you hear your Millennial members talk about the importance of work-life balance, do you roll your eyes? Millennials. Generation X.

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Chew on This: Texas Beef Council Aims for Millennials

Associations Now

With the beef industry struggling to break through to a younger audience, marketing groups in the space are working extra hard to make the pitch—even in Texas, home of the cattle ranch. Millennials and beef aren’t a match made in heaven. million budget for marketing efforts in the state.

Texas 40
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5 Benefits of Booking a Conference Concurrently With a Festival

Associations Now

Market to professional and personal interests. A festival adds marketing power to conference promotions. Be a magnet for millennials. Design a conference experience that appeals to millennials, the largest population in the U.S. You see examples of that now at South by Southwest in Austin and C2 Montréal.”

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Tirza Austin, Manager, Online Community, American Society of Civil Engineers. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Presenter: Tirrah Switzer, Senior Product Marketing Manager.

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Association Brain Food Weekly: 7.18.16

Reid All About it

Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. From Millennials to Boomers: Connecting with Members at Every Age. Presenter: Austin Johnston, owner of AKJohnston Group. Presenter: Kathy Cohen, Head of Marketing, EverThere. 1 CAE credit.

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Why One Association Created Its Own Ad Agency

Associations Now

Realizing the difficulty many businesses have in marketing to baby boomers, AARP recently launched an advertising agency to help companies better identify with and target the 50+ generation. It’s an interesting endeavor given the challenge of targeting the 50-plus market and the current focus on millennials.

Austin 40
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Association Brain Food Weekly: 3.13.20

Reid All About it

Meanwhile, many Gen Z and Millennials are still trying to get a handle on the whole adulting thing. Tirza Austin believes mentoring is “not a year-long, one-on-one relationship.” Presenter: Ben Rome, Manager, Marketing, American Industrial Hygiene Association. Presenter: Augie Ray, VP analyst, Gartner for Marketers.

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