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Marketing Resources for Associations and Small Businesses

Association Navigator

Here are some good marketing resources for your association or professional services firm. The organizations and consultants below offer a variety of materials including books, blogs, webinars and consulting that have inspired me to think differently about marketing. As Daniel Pink might say, “we’re all in marketing now.”.

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5 Super Questions for Associations and Association Publications

SCD Group

This piece highlights the dilemma many associations face: when – if ever – you convert your magazine or newsletter to digital and stop sending printed editions. The combo’s all-digital platform includes the Huffington Post, AOL.com, TechCrunch, local-news provider Patch and other content-focused assets. Increasing lifestyle content. #4.