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Association Brain Food: 12.8.23

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People talk about it in the association world, but how many associations actually provide resources and education about mental health issues to members and industry employers? An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Member app.

Strategy 272
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Association Brain Food Weekly: 1.15.21

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The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. The deadline for ASAE members to apply for a judge spot is February 9, 2021. Association learning landscape.

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Association Brain Food Weekly: 3.1.19

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At a session during the ASAE Technology conference, Tobin , Gretchen , Rhea , and Trevor (first name basis here) had us do a personality exercise based on our intuitive connection with one of four shapes. Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment.

LMS 174
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Association Brain Food: 2.10.23

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The weekly list of free educational events and resources for the association community… Member engagement. Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Member recruitment. Generation Z.

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Association Brain Food: 12.2.22

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New member engagement. The 2022 New Member Engagement Study from Amanda Kaiser at Kaiser Insights and Dynamic Benchmarking includes survey data on how associations of different sizes handle new member engagement. Word-of-mouth marketing. But 62,000 people completed the course and earned a certificate.

Tips 41
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Association Brain Food Weekly: 12.4.20

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If you’re interested in how much emphasis other organizations will put on areas ranging from blended learning to microlearning to combating downward price pressure, this is data you will find valuable. Event and learning data. – Member ROI Simplified: Safeguarding Your Organization’s Future.

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Association Brain Food: 9.30.22

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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Member/customer engagement. Engaging with busy members. Newsletter engagement. Growth mindset.