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Association Brain Food Weekly: 5.15.20

Reid All About it

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

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Walmart’s Same-Sex Benefits Move: Why It Matters

Associations Now

More: “A business decision, not a political decision”: An internal company memo acquired by the popular LGBT blog Joe My God states that Walmart made the move on partner benefits for business reasons. and Puerto Rico, we are able to ensure consistency for associates across our markets,” the memo stated.

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Eric Lanke: Race for Relevance is a Negotiating Position

Eric Lanke

Rigorously define the member market. and Puerto Rico) all in-fighting with each other and trying to represent fifty-two individual constituencies? He blogs regularly on leadership issues, thinks too much about the books he reads, and is the author of several works of fiction. Subscribe to This Blog. Eric Lanke.

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Association Brain Food Weekly: 6.1.18

Reid All About it

If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. I’ve seen companies struggle because of #4: they don’t create a marketing ecosystem around their content. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).