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Study Holds Key to Association Member Engagement

Smooth The Path

The link between each new member’s experience and overall engagement is significant news because increased new member engagement does not just benefit the small segment of new members. Increased new member engagement over time, improves all member engagement. But, are they?

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Why Just One Kind of Member Research Isn’t Enough

Associations Now

That’s where in-depth qualitative research came in, and CFMA turned to Amanda Kaiser, chief path finder at Kaiser Insights LLC, who specializes in interview-based member research. The moment new members understand the value of the association is the association’s value trigger point.”

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. 8 ways to read the books you wish you had time for. Mapping the Journey to Long-Term Member Engagement. Leverage Data to Drive Member Engagement. James Green, Quartz ).

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Engaged Members Tell Heartfelt Stories

Smooth The Path

I was waiting in line at registration and the author of the book I just read struck up a conversation with me. Who was I to be there? I just started my own business and had not succeeded in the way many of the other attendees had. She immediately made me feel more confident.

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Association Brain Food Weekly: 7.9.21

Reid All About it

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.