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Higher Logic Acquires Vanilla

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ARLINGTON, Va. , May 4, 2021 /PRNewswire/ — Higher Logic , the industry-leading engagement platform, announced today its acquisition of Vanilla, a Canadian cloud-based community software company. It has since expanded to also serve the corporate B2B market. Higher Logic Acquires Vanilla.

Arlington 105
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Association Brain Food Weekly: 8.20.21

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Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Volunteer SMEs and product development.

Revenue 195
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Association Brain Food Weekly: 8.6.21

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Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Communication app overload. Innovations in Membership Engagement.

Revenue 195
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Association Brain Food Weekly: 3.31.17

Reid All About it

And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. How Marketers Can Unlock the Power of Event Data. Presenter: David Epstein, content marketing manager, Bizzabo. Conference in Newport Beach, CA.

Raleigh 150