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Association Brain Food Weekly: 8.6.21

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Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Member advisory groups. Does your association want to understand the needs and interests of different segments of your membership and market? The answer is member advisory groups , says WBT Systems.

Revenue 195
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Association Brain Food Weekly: 8.20.21

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Association communication trends. Associations are communicating more frequently than ever before but still struggle to articulate their member value proposition and customize communications for different cohorts. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Host: American Marketing Association.

Revenue 195
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Association Brain Food Weekly: 4.10.20

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Event communications. MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. They also suggest ideas for communicating with people who registered for your cancelled event and other event stakeholders and provide advice on event FAQ page content. More info/register.