CA How To Strategy Survey 
Reid All About it
AUGUST 6, 2021
Chapter benchmarking survey. Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. This time, they’re running two surveys— one for association CEOs and one for membership/component (chapter) relations professionals (CRPs). Generational stress.
Reid All About it
JANUARY 7, 2022
I give some of the credit to my homemade eggnog —a legendary recipe in Arlington VA and Sacramento CA, but the NC crowd aren’t eggnog fans so I made only half a batch for my personal indulgence. How to Craft User Journeys to Keep Your Members Engaged. Beth Surmont, VP of Event Strategy & Design, 360 Live Media. Nice, huh?
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Reid All About it
MARCH 31, 2017
Billhighway’s most recent post discusses how to decide if joint membership is the right model for your association and chapters. And finally, for my fellow content marketers, check out the five key insights from the Content Marketing Institute/MarketingProfs annual survey of B2B content marketers. Mobile Learning: A Practical Strategy.
Reid All About it
APRIL 10, 2020
The weekly list of free educational events and resources for the association community… Virtual association survey. How to have a successful virtual happy hour—priorities, right? How to Go Virtual (While Still Creating an Engaging Experience). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Membership Marketing
AUGUST 11, 2010
This year I will be attending the ASAE & the Center for Association Leadership Annual Meeting & Exposition in Los Angeles, CA. How to Calculate Where your Membership is Headed. 2009 Benchmarking Survey. (12). 2010 Benchmarking Survey. (14). 2011 Benchmarking Survey. (9). 2012 Benchmarking Survey. (7).
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