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Association Brain Food Weekly: 10.15.21

Reid All About it

Membership performance survey. ASI invites you to participate in their 7th annual benchmark survey on membership performance. The survey takes just 5-10 minutes to complete and closes on Friday, November 5—consider it your good deed for the day. Membership strategies. Virtual meeting practices. Get on board! 1 CAE credit.

Revenue 195
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Association Brain Food Weekly: 10.1.21

Reid All About it

I’m on vacation next week—hiking in the Santa Fe area of New Mexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. Business leaders agree that virtual events are a vital component of their future event strategy, whether they’re gathering people to train, recruit, or entertain.

LMS 195
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Association Brain Food Weekly: 10.22.21

Reid All About it

Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. On Sunday, I made a new (excellent) carnitas recipe in the Instant Pot.

San Diego 195
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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We conducted a national survey of about 1,600 randomly selected end-use customers that our members serve to determine what they knew or didn’t know — and wanted to know — about their electric utility. AA: Tell us about your media relations strategy. MD: The direction of the rebranding was completely driven by research.