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Association Brain Food: 7.21.23

Reid All About it

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

Atlanta 195
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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Gain or maintain professional certification (12 percent). Offer member and non-member pricing.

Survey 150
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Building Buy-In for an Online Community at Your Association

Higher Logic

The goal: If your organization offers certifications, continued education, or trainings as membership benefits, your leadership may want to boost involvement in these areas to grow non-dues revenue. Use your community to show members the courses and certifications available to them, then give them a place to discuss and meet fellow learners.

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9 Strategies for Marketing Membership to Gen Z

Membersuite

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Don’t waste your time on videos that need the approval of two committees and three department heads. Belonging is more important than status, which they see as a Millennial value.

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Association Brain Food Weekly: 7.16.21

Reid All About it

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Cohen, I’m going to only talk about career stages and ages. Usability testing. Guest: Victoria Elliott. Tue 7/20 at 6 a.m.

Revenue 195
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Association Brain Food Weekly: 3.22.19

Reid All About it

Host: ASAE Healthcare Community Committee. Presenter: Jon Boyd, CTBS, Director of Certification & Online Learning, American Association of Tissue Banks. More info/register. Participants will be able to determine if microlearning is right for their organization and ideas for its implementation. More info/register.

Arlington 170
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Association Brain Food Weekly: 8.9.19

Reid All About it

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. A series of micro-networking events at ASAE Annual hosted by the ASAE Young Professionals Committee. Spots are “selling” out so register soon. Location: Columbus OH.