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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. The organization wanted to create a user-friendly certification process.

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Leveraging strategy to amplify education initiatives

Aaron Wolowiec

So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit. I consider my own work with the Michigan Association of REALTORS earlier this year.

Education 100
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Life goes on…and so does learning

Aaron Wolowiec

As some of you may know, in addition to my role with Event Garde , I work for Michigan State University’s central communications office. For example, if an association offers online certification, it can easily incorporate a YouTube video or podcast. I love working with students. They’re brilliant. They’re ambitious.

Mooc 100
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Association Brain Food Weekly: 1.22.21

Reid All About it

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Guest: Paul Gannon, Thoughtcast Media Video Marketing. Mon 1/25 at 3 p.m. –

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Association Brain Food Weekly: 12.4.20

Reid All About it

Dr. Michael Tatonetti, CAE, explains how to overcome your colleagues’ (or leadership’s) fear of raising sponsorship prices —an argument that gets into goals, costs and value. How the Michigan SAE lost their website when their hosting company fell victim to ransomware. Raising sponsorship prices. Support your local food bank.

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Christmas Tree Safety Tips: What Associations Recommend

Associations Now

“Keeping In recent years, artificial Christmas trees have become increasingly popular—at the cost of real trees, which saw a major drop in sales between 2013 and 2015. And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees.

Tips 40
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Association Brain Food: 5.20.22

Reid All About it

MemberSuite recounts the value of certifications and certificate programs to the individual and their employer. This will reduce costs and open up possibilities for associations of all sizes. Your future marketing growth starts with events. We’ll discuss, costs, plan designs and various other key metrics to be aware of.