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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

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The Ann Arbor, Michigan-based team was motivated by the desire to find solutions for struggling businesses like the Detroit automobile producers. Make It Real Jennifer explained that in 2015, ABMS set out to improve the onerous 10-year maintenance of certification exam process for physicians. This initiative resulted in ABMS CertLink®.

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Association E-Learning: 3 Tips to Provide Member Value

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Here are a few ideas to kick off your content creation brainstorming: Provide education and preparation for certifications. But, that doesn’t mean the accompanying certifications are paused. For some sectors these certifications are crucial. Do members need to develop a new skill, such as how to write a cover letter?

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