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Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Start by identifying all your free and inexpensive short-form learning content, for example, microlearning modules and anything that takes less than 30 minutes to get through. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content. Feeling creative?

Hawaii 52
article thumbnail

Make a Plan Now for a Professional Development Day During the Holidays

.orgCommunity

Start by identifying all your free and inexpensive short-form learning content, for example, microlearning modules and anything that takes less than 30 minutes to get through. Market a webinar series, mini-course, or series of modules leading to a digital badge. Make another list for hour-long content. Feeling creative?

Hawaii 40
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Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018.

Oregon 59
article thumbnail

Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes last year.

Oregon 53