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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food: 12.1.23

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Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., Content calendars.

Arlington 266
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Association Brain Food Weekly: 12.3.21

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Because IT departments are isolated from the core business , Joe Peppard believes they prevent organizations from being “innovative, agile, customer-focused and digitally transformed.” 70 content ideas for social media posts. Kat Sullivan, Marketing Solved ). 86 the IT department. Quick hits. Ryan Johnson, Medium ). Host: PCMA.

Revenue 195
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Association Brain Food Weekly: 7.23.21

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Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Mon 7/26 at 2 p.m.

Video 195
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Association Brain Food Weekly: 8.20.21

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Tim Hopkins, senior consultant at McKinley Advisors, describes a new model for the product development process that prevents volunteers from hindering innovation. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Future Proof: Extend Event Impact Year-round. Scenario planning.

Revenue 195
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Association Brain Food Weekly: 10.22.21

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Innovative events. Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Your Future-Proof Career.

San Diego 195
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Association Brain Food Weekly: 4.9.21

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Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. You know that data is—and will continue to be—the central source of power when it comes to organizational growth. Host: Social Velocity. Check out Cecilia’s Nonprofit Executive Spotlight series too. Guest: Fern Carbonell.

San Diego 370