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Association Brain Food Weekly: 12.13.19

Reid All About it

WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Read their ideas for how associations can help support and train women on the path to leadership. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Raleigh 259
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Don’t Nickel-and-Dime Members: Ideas to Increase Non-Dues Revenue

.orgCommunity

Their new membership model includes unlimited access to certifications, online education, newsletters, industry analyses, and communities—the “ pay-to-play ‘extras’ in most association business models.”. In return, the company has opportunities to put their thought leadership and brand in front of your audience. Credentialing programs.

Revenue 53
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Association Brain Food: 12.2.22

Reid All About it

But 62,000 people completed the course and earned a certificate. Tough leadership decisions. If your AMS doesn’t help you recruit, engage and retain members , you better start looking for a new one. Your organization has curated knowledge, gathered over many years, in the form of text, PDFs, white papers, videos, products.

Tips 41
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How to enhance free, gated, and paid content in your content marketing model

Nimble AMS

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. When you develop quality thought leadership content, you position yourself as an industry leader in insights and information. Members want more content.

Content 125
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Association Brain Food Weekly: 12.10.21

Reid All About it

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Recruitment & Retention: How to Overcome the Great Resignation. Digital transformation. Propel explains the difference between digital and digitized. CMP credit.

Chicago 195