article thumbnail

Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. Being there for a consumer in a non-commercial interaction can build brand engagement for subsequent commercial interactions,” University of Oregon marketing professor T. Increasingly, that might come in the form of software tools, as well. Bettina Cornwell told Forbes in 2018.

Oregon 66
article thumbnail

Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

Maybe they look like apps designed around certification. Being there for a consumer in a non-commercial interaction can build brand engagement for subsequent commercial interactions,” University of Oregon marketing professor T. Increasingly, that might come in the form of software tools, as well. Bettina Cornwell told Forbes last year.

Oregon 73