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Conference Circuit: 2014?s Events in Review

Associations Now

At its conference, The Learning Resources Network emphasized the importance of “merging of old-school print-based marketing techniques with new-school media,” and the American Academy of Religion ’s meeting workshops gave attendees lessons in academic blogging, social media in the classroom, and web-based class projects.

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Member, Meet Sponsor: A Model for Reaching Under-Served Segments

Associations Now

The Reference and User Services Association (part of the American Library Association) solicits sponsors for student members, on a one-to-one level. In 2014, I shared the story of the Northwest Food Processors Association, which eliminated dues for its associate member category , aimed at the smallest businesses and startups in its market.

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