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Embrace ‘Undertourism’ for Your Next Meeting

Associations Now

Destination marketing organizations like Visit Indy understand the need to help deliver on those expectations so that attendees come away with an ‘only-in-that-city’ feeling about their visit.”. The undertourism opportunities in Indianapolis are endless. Undertourism in Surprising New Cities. Learn more at VisitIndy.com.

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Curate Destination Experiences for Your Attendees

Associations Now

Meeting organizers can earn high marks for incorporating unique cultural experiences and one-of-a-kind activities. When Indianapolis hosts Routes Americas 2020 February 4-6, welcoming 1,000 delegates representing 90 airlines and 300 airports, integrating city experiences is considered critical to the success of the event.

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The 6 Forces Shaping the Future of Meetings

Associations Now

Indianapolis is a great example of this phenomenon: Salesforce bought marketing-tech success ExactTarget, enabling a cadre of newly-anointed entrepreneurs to launch their own ventures and startups, further spurring activity in the city. For example, the Indianapolis Zoo recently opened a new, eco-conscious private events pavilion.