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Embrace ‘Undertourism’ for Your Next Meeting

Associations Now

Destination marketing organizations like Visit Indy understand the need to help deliver on those expectations so that attendees come away with an ‘only-in-that-city’ feeling about their visit.”. The undertourism opportunities in Indianapolis are endless. Undertourism in Surprising New Cities. The city’s connectivity is unrivaled.

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Curate Destination Experiences for Your Attendees

Associations Now

Meeting organizers can earn high marks for incorporating unique cultural experiences and one-of-a-kind activities. When Indianapolis hosts Routes Americas 2020 February 4-6, welcoming 1,000 delegates representing 90 airlines and 300 airports, integrating city experiences is considered critical to the success of the event.

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The 6 Forces Shaping the Future of Meetings

Associations Now

Indianapolis is a great example of this phenomenon: Salesforce bought marketing-tech success ExactTarget, enabling a cadre of newly-anointed entrepreneurs to launch their own ventures and startups, further spurring activity in the city. For example, the Indianapolis Zoo recently opened a new, eco-conscious private events pavilion.

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Creating a Sustainable Organization

SCD Group

As I read the story and thought of my early association experience, I saw parallels for associations and the ability of some nonprofit organizations to build sustainable and successful associations. Or, more to the point, they''re the same organization — gold standards of their respective leagues for a generation.

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Why Doing Wellness Leads to Doing Well for Meeting Planners

Associations Now

Meetings that incorporate wellness components —from simply offering more healthful food and beverage options to organizing meditation, yoga, fitness sessions—are getting kudos from attendees. At your next meeting, consider offering a meditation class in the morning—or, better yet, in the afternoon as brain power begins to ebb.

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Making Your Event What They Might Actually Write Home About

Associations Now

For example, the Indianapolis Zoo just opened a new eco-friendly event space—the Bicentennial Pavilion —that offers a private zoo experience. If so, consider promoting those events and organizing a group of participants. Every June, Indianapolis hosts the Indy Ultimate Urban Adventure Race. Or organize a group ride.