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Embrace ‘Undertourism’ for Your Next Meeting

Associations Now

Venice, Italy, is a prime example. Destination marketing organizations like Visit Indy understand the need to help deliver on those expectations so that attendees come away with an ‘only-in-that-city’ feeling about their visit.”. The undertourism opportunities in Indianapolis are endless. Undertourism in Surprising New Cities.

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Curate Destination Experiences for Your Attendees

Associations Now

Meeting organizers can earn high marks for incorporating unique cultural experiences and one-of-a-kind activities. When Indianapolis hosts Routes Americas 2020 February 4-6, welcoming 1,000 delegates representing 90 airlines and 300 airports, integrating city experiences is considered critical to the success of the event.

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Making Your Event What They Might Actually Write Home About

Associations Now

For example, the Indianapolis Zoo just opened a new eco-friendly event space—the Bicentennial Pavilion —that offers a private zoo experience. The zoo offers dolphin presentation and a sea lion chat, for example. If so, consider promoting those events and organizing a group of participants. Or organize a group ride.

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The 6 Forces Shaping the Future of Meetings

Associations Now

Indianapolis is a great example of this phenomenon: Salesforce bought marketing-tech success ExactTarget, enabling a cadre of newly-anointed entrepreneurs to launch their own ventures and startups, further spurring activity in the city. For example, the Indianapolis Zoo recently opened a new, eco-conscious private events pavilion.

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Creating a Sustainable Organization

SCD Group

As I read the story and thought of my early association experience, I saw parallels for associations and the ability of some nonprofit organizations to build sustainable and successful associations. Or, more to the point, they''re the same organization — gold standards of their respective leagues for a generation.