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Association Brain Food: 10.27.23

Reid All About it

Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? James Young at Product Community says you need “ a world-class value proposition ” for your association and for each product or experience. Ask Me Anything: Marketing Automation Learn about marketing automation.

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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Recruitment strategy: help millennials get jobs.