Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next
Associations Now
AUGUST 9, 2015
A town that built itself on automobiles and manufacturing is finding new life through technology startups and creativity, he says. He recommends following the “10X” test, which asks if an idea has potential for a 10-fold improvement over an existing one, whether in cost, revenue, market size, or some other crucial business aspect.
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