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Association Brain Food Weekly: 4.2.21

Reid All About it

They’re reporting on a non-dues revenue generating idea from the recent Non-Dues-A-Palooza ideation session: educational coaches who help professionals map out a professional development plan and guide them into your association’s education and credentialing programs. Mike Murray, Content Marketing Institute ). Educational coaches.

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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. Partnerships can give companies access to new customers, raise awareness about their brand and generate new revenue streams.

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community.

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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

A town that built itself on automobiles and manufacturing is finding new life through technology startups and creativity, he says. He recommends following the “10X” test, which asks if an idea has potential for a 10-fold improvement over an existing one, whether in cost, revenue, market size, or some other crucial business aspect.

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Association Brain Food Weekly: 6.8.18

Reid All About it

If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ).