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Association Brain Food Weekly: 4.2.21

Reid All About it

Mike Murray, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear what works, where to focus your resources, marketing, management, and tracking.

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MGM & Delos Partner for Productive Meetings & Relaxing Stays

Associations Now

Consumer interest in health and wellness isn’t just a marketing opportunity for the spa and yoga industry. The Global Wellness Institute estimates that wellness is a $134 billion global market that will grow to $198 billion by 2022. MGM Resorts meeting and sleeping rooms use circadian lighting technology.

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2020 ASAE Virtual Annual Meeting & Exposition Breaks Event Registration Record

AssociationChat

At any rate, I think more could have been done with some creative marketing for suppliers working with ASAE and hoping to augment their investment. Destination Cleveland. DelCor Technology Solutions. Or, if they did, maybe I wasn’t part of that list. Community Brands. Greater Fort Lauderdale CVB. Naylor Association Solutions.

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Why The Path to Innovation is Paved Through Partnership

Associations Now

As consumer expectations continue to rise, companies are increasingly turning to strategic partnerships to grow their revenues and customer base rather than relying on traditional sales and marketing tactics. When MGM considers whether to enter into a partnership, it explores whether the other organization shares similar ideals.

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Obsessive Innovation: Why Associations Must Constantly Turn to What’s Next

Associations Now

A town that built itself on automobiles and manufacturing is finding new life through technology startups and creativity, he says. He recommends following the “10X” test, which asks if an idea has potential for a 10-fold improvement over an existing one, whether in cost, revenue, market size, or some other crucial business aspect.

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Association Brain Food Weekly: 6.8.18

Reid All About it

If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions. Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ).

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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. These intimate, virtual conversations are a chance to form meaningful connections with other women and allies in the association technology community.