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Don’t Manage Social Media Like the NFL

Associations Now

The National Football League in recent weeks has arguably earned more attention for its unusually tight social media policy than anything happening on the field. The league is starting to reverse course, but it nonetheless remains a great example of how not to manage a social strategy. Yes they do.”. TOUCHDOWN BROWNS!

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Tuesday Buzz: Can Social Media Surface New Member Leads?

Associations Now

Use your social media presence to attract new member leads for your organization—but don’t forget the strategy. In fact, when it comes to social strategy, a few more steps are needed to turn your plan into something that drives new membership, advises Brie Ragland, social media account manager at MultiView.

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Membership+Marketing+Magazines+ 3 other articles for association executives

SCD Group

Raising Awareness Through Newsjacking By Lori Halley via Wild Apricot blog In our lightening-paced, globally connected world teaming with social media memes, 7 second video clips and 140 character news bytes, how can you get attention and keep your non-profit or your cause top of mind? Tactics for encouraging change in an organization.

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Book Review: Connecting to Change the World

Beth Kanter

Almost tend years ago, they co-wrote “Net Gains,” one of the first practical handbooks on building and working in networks for social change. Whether it is a network of organizations or individuals, the handbook provides a wealth of theory and practice on build, manage, and fine tune a network.

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