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Branding (for associations) at a Glance

SCD Group

We flew to Columbus over the weekend. We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. without looking for a sign.

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Daily Buzz: Create a Purposeful Meeting

Associations Now

Many meetings incorrectly focus on logistics when they should be centered on strategy. When you realize that gathering is a form of strategy and is a form of culture change, then you also realize that we often start with the wrong questions, which are the logistical questions. Most of us take the majority of gatherings for granted.

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Using Stories to Advance Your Strategy: Quotes and Questions

Idea Architects

Using Stories to Advance Your Strategy: Quotes and Questions. —Roger Schank, Tell Me A Story What’s interesting about your organization’s story? —Roger Schank, Tell Me A Story What’s interesting about your organization’s story? What implications does that have for your organization?

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Facilitation Friday #25: Five Keys to Strategy Discussions

Idea Architects

Facilitation Friday #25: Five Keys to Strategy Discussions. When was the last time you were in a session intended to produce good strategy that actually did so? Too often strategy conversations are anything but strategic. Participants bring their past experiences and present expectations to the strategy effort.

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Stamp Association’s Plan for Growth: Partnerships and Families

Associations Now

Youth engagement is central to its new recruitment strategy. A report on last weekend’s StampShow conference in Columbus, Ohio, included some troubling numbers about lead sponsor, the American Philatelic Society. The American Philatelic Society’s membership numbers are well down from its 1980s peak.

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Getting Married to Membership May Require Engagement First

Idea Architects

It used to be that you had to pay to play: join an organization and then you can get involved. How would you adjust your recruitment and involvement strategies to capitalize on this potential shift? community that people value and that our organizations market. 1, Columbus, OFA & ANLA Staff Workshop. Search This Blog.

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Jeffrey Cufaude, Idea Architects: Leadership Limerick: Time for.

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. ” Smart conference designers are thinking about the virtual and face-to-face components that complement their overall strategy and that their participants will compliment. Monday, November 14, 2011.