Branding (for associations) at a Glance
SCD Group
SEPTEMBER 13, 2015
We flew to Columbus over the weekend. We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. without looking for a sign.
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