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Ohio Brewers Group Launches ‘Ohio on Tap’ App

Associations Now

To promote its craft brewer members and to encourage beer tourism, the Ohio Craft Brewers Association is launching an app that helps people find breweries. The Ohio Craft Brewers Association is launching a mobile app called Ohio on Tap to lead customers to breweries. Beer tourism is big. percent in 2016.

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#ASAE19 Game Changers: Leading With Purpose

Associations Now

Columbus-based food entrepreneurs Jeni Britton Bauer and Joe DeLoss have succeeded thanks to innovation—and by bringing a diverse group of people along for the ride. Successful organizations thrive on their ability to come up with new ideas. For more information and to register, visit the conference website.

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Daily Buzz: The Difference Between Learning and Education

Associations Now

Here’s what they each mean—and what your organization should focus on. Other than getting smart on the way we communicate on these topics, Cobb says organizations—and people as a whole—need to place more emphasis on real learning. “Learning” and “education” are not synonymous. Also: an adorable moment at the 2019 ASAE Annual Meeting.

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How One Association Changed Its Look from the Inside Out

Associations Now

The Ohio Restaurant Association has been busy behind the scenes, launching an array of new products and services for its members in the last year. But ORA felt it was time to pivot from serving primarily as a lobbying organization to offering members high-value knowledge and networking benefits. Here’s how they did it.

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Daily Buzz: How to Stay Relevant in Changing Times

Associations Now

To maintain value to members, organizations must embrace new platforms and innovations. “If The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. Also: a Legend-ary night at ASAE’s Annual Meeting. and #ASAE19 for this special evening. pic.twitter.com/72NXkyzIn9.

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Traditions Can Boost Member Loyalty

SCD Group

I went back to Columbus to an Ohio State football game last week. Here is a selection of Ohio State’s Game Day traditions: Skull Session: This is the band’s rehearsal and open to the public. Hang On Sloopy: This popular 1960s song has become a tradition at Ohio State. It draws about 14,000 people for the hour.

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Branding (for associations) at a Glance

SCD Group

We flew to Columbus over the weekend. We were in Columbus for a football game at Ohio State. oops at THE Ohio State University. In the last 20+years, the OSU brand using “The” with Ohio State has become so powerful that there is a new hat selling out as fast as stores get them. without looking for a sign.