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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
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Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it. Social media advertising.

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Why Strategic Training Matters for Capacity Building

Leading Learning

This is one of the most neglected parts of any capacity-building strategy, but you could also argue that it’s the most important part. The above is an important baseline training strategy for strengthening organizational infrastructure. Mary’s University of Minnesota. How can you improve your capacity building training?

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Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. Have fun in the process.

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5 Types of People Who Need Nonprofit Fundraising Training

Achieve

Mary’s University of Minnesota. effective fundraising strategy. Either they think they know, or they’re not comfortable with what they’ll be asked to do, or they’re too embarrassed to admit that they don’t know (especially when they told the search committee when they were hired that they can raise money!). Well, he was wrong.