article thumbnail

Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272
article thumbnail

Test-Drive Your Next Member Recruitment Campaign

Associations Now

Digital marketing tools make it easier to test out a member recruitment campaign in real time. At the American Optometric Association, piloting several marketing tactics with chapters first helped inform a national campaign targeted to young prospects. Email marketing. Here’s how the AOA team did it.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why Strategic Training Matters for Capacity Building

Leading Learning

In these positions, Matt raised thousands of gifts from individuals, foundations, corporations, and government entities and worked with hundreds of volunteers on boards and fundraising committees, in addition to his organizational leadership responsibilities. Mary’s University of Minnesota.

article thumbnail

Advocacy Do’s and Don’ts

Association Adviser

Angela Kisskeys , marketing and communications manager, Midwest Society of Association Executives (MSAE) , which represents associations in Minnesota, North Dakota and South Dakota, said her organization doesn’t lobby directly unless the issue impacts the overall operations of non-profits. Have fun in the process.

article thumbnail

Everyday Technology: Innovative Ways To Do More With Less

Beth Kanter

Idealware partnered with the Minnesota-based MAP for Nonprofits on this project into how, and how effectively, human services organizations are using technology to innovate their service delivery. A staff member began experimenting with using Facebook to reach out about events and opportunities. “We Well, no, we’ve been here for 43 years.

article thumbnail

5 Types of People Who Need Nonprofit Fundraising Training

Achieve

Mary’s University of Minnesota. Either they think they know, or they’re not comfortable with what they’ll be asked to do, or they’re too embarrassed to admit that they don’t know (especially when they told the search committee when they were hired that they can raise money!). Mary’s University of Minnesota. Well, he was wrong.

article thumbnail

Develop Your Skills: 5 Resources for Nonprofit Professionals

Achieve

Some will offer a certificate program, as either a way to test the market for a more expansive program later, or as a gateway into a full degree program. . Most of it is free, developed as “content marketing” by consultants and vendors who serve nonprofits. Mary’s University of Minnesota.