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Association Brain Food: 4.12.24

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SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. by Tony Rossell, Marketing General Inc.

Revenue 256
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Association Brain Food: 3.17.23

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But excellent content isn’t enough to gain market share. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Jimmy Daly, Superpath ) Personas, even well-researched ones, are worthless for marketing. Content is a commodity, says WBT Systems. Chapter habits.

Revenue 205
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Association Brain Food Weekly: 4.9.21

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I don’t work with companies who take the committee approach to content—it’s a huge red flag for frustrations down the road. But you might have that issue at your organization—perhaps an actual committee vetting articles or leaders with control issues. Host: Social Velocity. Content barriers. Quick hits. Michael Tatonetti, CAE ).

San Diego 370
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Association Brain Food Weekly: 7.23.21

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Webinar pricing/sponsorships. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Challenges and Hopes: Insights from MGI’s 2021 Membership Marketing Benchmarking Report.

Video 195
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Association Brain Food: 7.22.22

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Marketing General Inc. MGI) released the 14 th edition of their Membership Marketing Benchmarking Report. If you’ve flown recently, you’ve probably experienced higher prices, fewer choices, and, for the unluckiest, delays and cancelations. On the side: broccoli roasted with red onion, garlic power and ancho powder.

Price 43
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How to increase association revenue with event volunteers

Nimble AMS

Relying solely on your staff for events puts your association at a financial disadvantage – it also adds unnecessary stress to their workload. Imagine what your association could accomplish with the power of an engaged volunteer program. Include benefits for potential sponsors, KPIs, testimonials, and sponsorship price ranges.

Revenue 78
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How to increase association revenue with event volunteers

Nimble AMS

Imagine what your association could accomplish with the power of an engaged volunteer program. Additionally, sponsorships are a great way to heighten event exposure through social media posts or email blasts. Here are three ways to leverage event volunteers to snag sponsorships: . Secure sponsorships with well-connected members.

Revenue 129