Communications Definition Member Insights Recruiting 
Association Analytics
FEBRUARY 14, 2022
Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. Ask, “Do you want better member insights to inform strategy?” Some tips to help you communicate: Be clear on assumptions.
Reid All About it
APRIL 16, 2021
Laura Lewis, Chief Communications Officer, Commercial Real Estate Women Network. Daughtry, Chief Communications Officer/Owner, CQbd. Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators.
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