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How to Make Analytics a Priority – Finally!

Association Analytics

Ask, “Do you want better member insights to inform strategy?” Lay out your definitions up front. It can also help with recruitment as prospective employees want to understand the tools they’ll have to help them do their job. For example, instead of asking, “Do you want an Enterprise Data Warehouse?”

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Association Brain Food Weekly: 4.16.21

Reid All About it

Hear about the fundamentals of the association conversion funnel, the definition and usage of metrics such as SQLs and MQLs, and how to identify which smartech metrics are growth indicators. Vasan Selliah, Member Insight and Engagement Manager, CSAE. More info/register. Host: ASAE. Jeff Horne, CEO and Co-Founder, Wicket.

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