Aaron Wolowiec

SEPTEMBER 9, 2015

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. Can you tell us more about how it will work and how other types of new membership models are working for other associations? What’s the old marketing rule — it takes seven touches to make your message resonate?

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Associations Now

MAY 4, 2017

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. We also know that associations are constantly trying to find meaningful ways to connect and communicate with these populations. Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences.

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Associations Now

SEPTEMBER 14, 2015

Knowing how to shake hands and give gifts is nice when you go abroad. One issue, for instance, involves what she calls implicit communication—the ways we call, email, or simply talk to one another that we tend to take for granted. Wallack, Global Markets Executive at the Society for Human Resource Management.

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