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Rule Your Market—Blue Ocean Strategy Sidesteps the Sharks

.orgSource

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

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ASAE Annual Exhibitors Miss Another Opportunity

Reid All About it

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. How do you think an email like that goes over with an association exec who didn’t visit your booth? Because too many vendors don’t understand how to develop relationships with association execs.

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Is Social Crowdsourcing Good for Philanthropy, Anyway?

Associations Now

But it did present an interesting way to think about how organizations can draw awareness to fundraising needs. If you were about to become the world’s richest person, how would you handle the inevitable question of how to give away your formidable wealth? His answer? — Madonna (@Madonna) June 17, 2017.

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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. Make sure that the Snapchat advertising is part of a larger marketing campaign or event that has a beginning and an end. Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences.

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Prep Work: Getting Ready for a Conference

Associations Now

It’s hard for me to believe that in a week I’ll be headed to Detroit for ASAE’s 2015 Annual Meeting & Exposition. Last year in Daily Now we asked a few ASAE Annual Meeting veterans for their advice on how to best navigate the conference. Over on her blog, marketer Kristy Bolsinger offers up six tips to prepare.

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Association E-Learning: 3 Tips to Provide Member Value

Fonteva

For example, are any of your association’s members struggling to adjust to working from home or seeking a job in a volatile job market? For example, let’s say you’re a part of an association for marketing professionals. Consider creating e-learning courses discussing writing marketing copy during times of socio-economic unrest!

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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. Can you tell us more about how it will work and how other types of new membership models are working for other associations? What’s the old marketing rule — it takes seven touches to make your message resonate?

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