.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. At.orgCommunity’s recent Innovation Summit, Sharon explored how Blue Ocean Strategy can help you bypass the sharks and find your way to offering unique and powerful member value.

Strategy 88

Strategy Marketing Price Certificate 88

Reid All About it

AUGUST 22, 2015

So why are you telling someone who didn’t come to your booth: “Thanks so much for stopping by our booth at ASAE in Detroit. How do you think an email like that goes over with an association exec who didn’t visit your booth? I really wonder how many association execs with decision-making authority notice who’s giving away prizes.

Detroit 150

Detroit Content Revenue Marketing 150

Aaron Wolowiec

SEPTEMBER 9, 2015

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. Can you tell us more about how it will work and how other types of new membership models are working for other associations? What’s the old marketing rule — it takes seven touches to make your message resonate?

Detroit 100

Detroit Communications Technology Leadership 100

Associations Now

DECEMBER 23, 2015

You, dear audience, are an eclectic bunch, as the most popular stories cover a wide variety of topics—though technology seems to be a subtle theme. Associations have long wondered how to get more members to update their profile info. The result is that email marketers are often stuck playing it safe. Technology.

Detroit 40

Detroit Tips Email Marketing Products 40