Expert insights. Personalized for you.
Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010). MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation. MORE
Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. The ideas that I’m going to set forth are four steps with several steps within those. I want you to be really candid about these points. MORE
Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser. MORE
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Let’s dive deeper into how you can mine your data. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan. MORE
One more platform reviewed and instead of feeling closer to the answer of what tech to choose for their meeting, he felt further away than ever before. I’m a stranger in a strange land,” he muttered to himself. With resignation, he clicked to join the Zoom meeting. MORE
Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Once again, it dials back to data. MORE
Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts. Host a fun event to help your members expand their networks. MORE
This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. Communications. Good for you to know that. MORE
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. The best place to be is just right (Goldilocks’ porridge, anyone?). MORE
On the other end of the spectrum, people who are genuine experts in a subject area assume others around them are just as knowledgeable as them, and can’t understand how others fail when they succeed. What does this have to do with you, an association professional? We’ve all assumed we know what we’re doing when it comes to association communications, and we’ve all been humbled to discover that’s not always true. MORE
Here are a few ways to encourage passive job seeekrs to visit your online career center for job openings and stay for the community. The post Keep Your Guests at the Party: How to Keep Passive Job Seekers Coming Back to Your Online Career Center appeared first on Association Adviser. Careers Features Marketing & Communications content marketing online career centers MORE
Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency. MORE
‘Tis the season for conferences, and next week is one of our favorites - The American Society of Association Executives’ (ASAE) 2017 Marketing, Membership & Communications Conference (MMCC)! If so, now is the time to start planning. In fact, here are a few tips to help you maximize your MMCC experience: association leadership ASAE Small Staff Chatter MORE
We’ve got 90% of the market!” I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you. MORE
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV , we spoke with Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA). Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences. MORE
Or do people tune you out when you’re talking, preferring to check their phone instead? ASAE Annual Meeting Features Marketing & Communications ASAE 2020Ever find yourself talking with someone who is draining the life out of the conversation? MORE
There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products. MORE
Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser. MORE
Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? For some member subgroups, the need to provide more or different information is clear. New members, for example, need guidance about how to become involved in your association and how things are done. MORE
Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the advertising staff for The University Daily Kansan. Hi everybody! MORE
As various states begin to reopen following COVID-19 closures, associations must plan ahead to ensure their employees can safely return to the office. A new guide from real estate services firm Cushman & Wakefield discusses how organizations can prepare. Go to the Issue Roundup on asaecenter.org. With many states allowing businesses to reopen, associations are looking more closely at how they might reopen their doors when the time comes. MORE
When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media MORE
As your association reviews the impact of COVID-19 on face-to-face meetings, here are ways to continue engaging with members and advertisers. The post How to Engage Members and Advertisers When In-Person Isn’t Possible appeared first on Association Adviser. COVID-19 Resources Events Features Marketing & Communications Revenue COVID-19 learning management system non-dues revenue trade shows and events MORE
It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. From the foods we choose to eat to the clothes we decide to wear, colour says something to us every day. In my experience, most membership organisations use colour as a key ingredient within their brand identity and have a selection of approved colours in their guidelines that can be used in all communications. MORE
I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person. MORE
It can tell you all about your members , give you insight into your marketing initiatives, and prep you for a board meeting. Nowadays, data is the answer for almost everything. But have you ever looked at data around your staff MORE
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value. MORE
Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones. MORE
Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Here’s why: we’ve been providing timely resources and insights for associations to navigate the pandemic and now we’re focusing our content on how to move into recovery mode. MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation. MORE
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. 3 Email Deliverability Areas to Watch. MORE
Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenMake your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach. MORE
But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. The renewal communications need to highlight the changes and benefits of the new mode. MORE
Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people. MORE
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation. MORE
How to make an annual communications plan that shows your association's leadership how communications will help reach your organization's strategic goals. The post How to Write a Communications Plan using an Annual Communications Plan Template appeared first on Association Adviser. Features Marketing & Communications communications plan communications strategy Mighty Citizen MORE
We need to unite generations to focus on moving forward together.” –Kim When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). How will their expectations change? MORE
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You’re sending the same thing to the same people at the same time. MORE
Rachel Clemens and Nicole Arajo join us for a discussion about how to write a communications plan that covers all bases AND wins over leadership. . The post Podcast: How to Write a Communications Plan appeared first on Association Adviser. MORE
If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Are members drawn in so much that they want to remain and participate? Are staff able to introduce members to these benefits on a large scale and in a personalized way? Create Calls to Action. MORE
Moery Company
JANUARY 11, 2021
Through my classes I have learned how to research and convert facts into insights and strategies. I got to pair my knowledge from class with a job on the advertising staff for The University Daily Kansan. Hi everybody!
Association Adviser
DECEMBER 11, 2020
Rachel Clemens and Nicole Arajo join us for a discussion about how to write a communications plan that covers all bases AND wins over leadership. . The post Podcast: How to Write a Communications Plan appeared first on Association Adviser.
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Association Adviser
AUGUST 26, 2020
Five recommendations based on the 2020 Association Communications Benchmarking Report that will help associations communications move forward. The post How to Move Communications Forward in the COVID Era appeared first on Association Adviser.
Higher Logic
JUNE 9, 2020
Recently, I’ve seen a spike in the amount of email communications going through our servers, so I dug into how mail receivers are reacting to the influx of mail to their systems. These involved email blasts sent to large contact lists that hadn’t received mailings in months or more. This caused not only a spike in volume, but a spike in complaints, unsubscribes, and mail going to the spam folder. 3 Email Deliverability Areas to Watch.
Association Adviser
NOVEMBER 19, 2020
Here's how to keep members interested while avoiding member communication fatigue. The post Prevent Member Communication Fatigue appeared first on Association Adviser. Your association's messaging must strike the right tone and frequency.
Association Adviser
JUNE 26, 2019
Do this by showcasing the member benefits available to them. The post How to Communicate Member Benefits Effectively appeared first on Association Adviser. Features Marketing & Communications Membership member benefits membershipAssociations have the ongoing job of retaining existing members and attracting new ones.
Moery Company
JUNE 2, 2020
Now it’s time to recover, relaunch, and rebound. Here’s some tips on how to do just that in the areas of communications, virtual events, and sponsorships. Communications. Our newsletter open rate is up 20% and our click through rate has gone up to 22%. Here’s why: we’ve been providing timely resources and insights for associations to navigate the pandemic and now we’re focusing our content on how to move into recovery mode.
Association Adviser
NOVEMBER 19, 2020
Here's how to market your online career center and explain to your members how an online career center can aid their professional and career development. The post What to Do When You Inherit a Career Center: How to Market It appeared first on Association Adviser.
Moery Company
MAY 22, 2020
We’ve got 90% of the market!” I guarantee you that they’re probably in the corner of the room in a fetal position because everything around them is falling apart or they’re sitting there wondering when things are going to “return to normal” and hoping that they do. We’re getting ready to see an association sales crisis like we’ve never seen before. And I’ve got some tips on leveraging communications that might be helpful to you.
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.
Association Success
SEPTEMBER 17, 2020
Poor cultural fits can lead to high turnover rates, low productivity and dissonance among your staff. Here are some strategies you can use to attract top talent: Think like a marketer. When you’re hiring, you are essentially selling jobs to people.
Optimist Consulting
SEPTEMBER 28, 2016
I recently read CharityComms’ new free best practice guide, “How to talk to your trustees about comms” . Whilst it is aimed at more traditional charities, I found many of the insights useful and transferable to membership bodies. Good communications lessens potential risks and strengthens reputation. Improve access to your board: Identify a communications champion and encourage them to attend board meetings in person.
Higher Logic
FEBRUARY 4, 2020
Personalized content customized to their interests!]. ?? Delivered to their inboxes, online community dashboards, and everywhere they consume content.]. ?? The sooner associations wake up to the reality that their multigenerational membership base isn’t going to retain itself with an outdated communications strategy, the sooner they can break through to emerging generations and maximize overall engagement and retention. Once again, it dials back to data.
Association Adviser
MAY 14, 2020
Here's how. The post How to Make Your Content Work Harder for You appeared first on Association Adviser. COVID-19 Resources Features Marketing & Communications content marketing Mighty CitizenMake your association's content work harder for you by implementing an organized and consistent content strategy like the pyramid approach.
Association Adviser
AUGUST 11, 2020
Or do people tune you out when you’re talking, preferring to check their phone instead? ASAE Annual Meeting Features Marketing & Communications ASAE 2020Ever find yourself talking with someone who is draining the life out of the conversation?
Moery Company
MAY 26, 2020
This week we’re covering topics that association leaders should be focusing on when it comes to communications, virtual events, and sponsorships. This episode is packed with useful tips and actions you can take today to help your association – and industry – move forward by shifting the focus to recovering, relaunching, and rebounding. Hello and welcome to JP Moery’s Association Hustle Podcast. Communications. Good for you to know that.
Association Adviser
SEPTEMBER 16, 2019
When associations marry the art and strategy of posting on Instagram, they open a new pathway to reach potential members. The post How to Win at Instagram appeared first on Association Adviser. Features Marketing & Communications Instagram social media
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.
Optimist Consulting
MARCH 30, 2015
I recently read ‘ One Voice – A Best Practice Guide to integrated communications ’, which is a great free guide from CharityComms, the charity PR and marketing professionals membership body. The value of taking a more integrated approach with communications is to ensure that all your audiences (members, trustees, event attendees, customers, service users, volunteers, MPs, policy makers, the press) receive an underlying, consistent and clear message about your organisation.
Higher Logic
MAY 23, 2019
If you’re onboarding with the goal of retention (and you should be), it’s all about connecting your members and continuing to engage them at strategic touchpoints. Engagement during their first year of membership, and every year after, is how you keep members around. Are members drawn in so much that they want to remain and participate? Are staff able to introduce members to these benefits on a large scale and in a personalized way? Create Calls to Action.
Higher Logic
MARCH 12, 2019
Picture this: Last month, your marketing department sent five emails to members promoting your annual event, while your membership department called members three times about the event. If so, interdepartmental silos might be keeping you from an effective member communications schedule. Member communications often hover between extremes like this - too much and too little, or both. The best place to be is just right (Goldilocks’ porridge, anyone?).
Membersuite
MAY 5, 2017
It can tell you all about your members , give you insight into your marketing initiatives, and prep you for a board meeting. Nowadays, data is the answer for almost everything. But have you ever looked at data around your staff
Association Adviser
OCTOBER 25, 2017
For the first time in the six-year history of our Association Communications Benchmarking Study, association executives reported that communicating member benefits effectively is more often a challenge than combatting information overload. In looking at answers to other survey questions, however, the survey uncovered that communicating member benefits effectively has more to do with how associations define and demonstrate member value.
Moery Company
FEBRUARY 9, 2020
Take a listen to this week’s episode for tips on how to get started, whether you’re starting from scratch or have been in the industry for a while, to reboot your membership plan for a successful 2020 and beyond. Transcript: Hello and welcome to JP Moery’s Association Hustle Podcast. The ideas that I’m going to set forth are four steps with several steps within those. I want you to be really candid about these points.
MembersClicks
APRIL 25, 2017
‘Tis the season for conferences, and next week is one of our favorites - The American Society of Association Executives’ (ASAE) 2017 Marketing, Membership & Communications Conference (MMCC)! If so, now is the time to start planning. In fact, here are a few tips to help you maximize your MMCC experience: association leadership ASAE Small Staff Chatter
Socious
SEPTEMBER 29, 2015
There are a lot of mediums available when it comes to engaging your customers or members—social media, your online community , email, etc. Email is a marketing channel that has shifted in usage and popularity over time, making it increasingly harder to capture the attention of your members. Organizations of all types and sizes have taken to emails as a primary way to get the word out about content offers, program, events, and products.
Blue Sky eLearn
JUNE 7, 2019
Once your members have attended their first event or taken their first course through your association, you’ll want to take the necessary steps to keep them involved and motivated. When it comes to keeping your association’s members engaged, your software solutions are your secret weapon. Let’s take a look at some of the best strategies you can use to keep your members involved in your association’s efforts. Host a fun event to help your members expand their networks.
Higher Logic
JANUARY 31, 2019
We need to unite generations to focus on moving forward together.” –Kim When Kim Lear spoke at our most recent Super Forum , she reminded us that improving intergenerational communication has never been more pertinent than now. Tech is still booming with a competitive edge, people are living longer, and younger emerging generations like Millennials and Gen Z’ers will continue to shake up the workplace (and your member base). How will their expectations change?
Higher Logic
OCTOBER 18, 2018
Email is an important component of any modern marketing strategy. But, email marketing on its own can only do so much. If you wear glasses, you’ll recognize the situation I’m about to describe: You go to the eye doctor for the first time and get your glasses or contacts. Trying to look at your members’ engagement using email marketing is like seeing the world without glasses. You’re sending the same thing to the same people at the same time.
Association Adviser
JULY 27, 2016
The ability to communicate effectively is crucial to making sure the members of your association understand all that you offer. In the latest episode of Association Adviser TV , we spoke with Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA). Associations like the NRCA send frequent surveys to help them better understand their members’ communication preferences.
Association Adviser
FEBRUARY 13, 2014
Christina Motley, On Point Marketing. In Part 1, The Emergence of the Chief Data Officer , I mentioned my belief that all marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Let’s dive deeper into how you can mine your data. Analytics has been—and will continue to be—a critical component of an Integrated Marketing Communications (IMC) plan.
Association Adviser
MARCH 27, 2019
Associations may say they don’t play favorites with members, but results from our 2018 Association Communications Benchmarking Study prove otherwise. Why customize member communication for certain groups over others? For some member subgroups, the need to provide more or different information is clear. New members, for example, need guidance about how to become involved in your association and how things are done.
Optimist Consulting
FEBRUARY 24, 2016
It has made me think about the role of colour in communications, so I wanted to share a guest blog from Steven Randall of Ocean Design. From the foods we choose to eat to the clothes we decide to wear, colour says something to us every day. In my experience, most membership organisations use colour as a key ingredient within their brand identity and have a selection of approved colours in their guidelines that can be used in all communications.
AssociationChat
AUGUST 4, 2020
One more platform reviewed and instead of feeling closer to the answer of what tech to choose for their meeting, he felt further away than ever before. I’m a stranger in a strange land,” he muttered to himself. With resignation, he clicked to join the Zoom meeting.
Association Adviser
MARCH 18, 2020
As your association reviews the impact of COVID-19 on face-to-face meetings, here are ways to continue engaging with members and advertisers. The post How to Engage Members and Advertisers When In-Person Isn’t Possible appeared first on Association Adviser. COVID-19 Resources Events Features Marketing & Communications Revenue COVID-19 learning management system non-dues revenue trade shows and events
Association Adviser
OCTOBER 13, 2016
Reviewing metrics in the association world can mean anything from budget inspection to monitoring growth in Twitter followers. Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).
Association Adviser
APRIL 2, 2019
On the other end of the spectrum, people who are genuine experts in a subject area assume others around them are just as knowledgeable as them, and can’t understand how others fail when they succeed. What does this have to do with you, an association professional? We’ve all assumed we know what we’re doing when it comes to association communications, and we’ve all been humbled to discover that’s not always true.
Association Adviser
MARCH 3, 2020
Here are a few ways to encourage passive job seeekrs to visit your online career center for job openings and stay for the community. The post Keep Your Guests at the Party: How to Keep Passive Job Seekers Coming Back to Your Online Career Center appeared first on Association Adviser. Careers Features Marketing & Communications content marketing online career centers
Associations Now
APRIL 29, 2020
As various states begin to reopen following COVID-19 closures, associations must plan ahead to ensure their employees can safely return to the office. A new guide from real estate services firm Cushman & Wakefield discusses how organizations can prepare. Go to the Issue Roundup on asaecenter.org. With many states allowing businesses to reopen, associations are looking more closely at how they might reopen their doors when the time comes.
Membership Marketing
JANUARY 10, 2018
But once a new membership model has been researched, defined, and approved, the next steps are critically important: the communications plan to introduce the model to members and the larger marketplace. Develop Dues Notification Letter, Email, and Article – It is unlikely that you can communicate with members too frequently about a change in their membership. The renewal communications need to highlight the changes and benefits of the new mode.
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