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The new association “normal”

Aaron Wolowiec

AA: You referenced ASAE’s hybrid membership model in your opening remarks at ASAE’s annual convention in Detroit. Can you tell us more about how it will work and how other types of new membership models are working for other associations? It changes the dynamic of how people communicate. JG: Mobile!

Detroit 100
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Broaden Your Reach to Millennials and Gen Z with Snapchat

Associations Now

Here are a few tips on how to incorporate Snapchat advertising into your next event or campaign. We also know that associations are constantly trying to find meaningful ways to connect and communicate with these populations. Snapchat is a great platform for associations wanting to raise brand awareness among younger audiences.

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NAACP Charts New Direction With National Listening Tour

Associations Now

Detroit will be the first stop on the listening tour, where NAACP national leadership will meet with local membership, supporters, and partners on August 24. In a Baltimore Sun article , Russell also said the group will be working to improve communications between its national office and its more than 2,000 local chapters.

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Monday Buzz: The Secrets of Nonprofit Social Media Success

Associations Now

Nonprofit communications pros reveal the wisdom behind their craft. Plus: How to breathe new life into your event giveaways! The guide, rife with insights from five nonprofit communications pros, offers a step-by-step breakdown of how to plan, execute, and analyze social media campaigns.

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Why Culture Matters When You Go Global

Associations Now

Knowing how to shake hands and give gifts is nice when you go abroad. One issue, for instance, involves what she calls implicit communication—the ways we call, email, or simply talk to one another that we tend to take for granted. But good etiquette isn’t the whole of understanding culture. They’re important.

Detroit 40
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Don’t Just Use Data, Keep Reinventing Your Data Strategy

Associations Now

It came from Detroit. OnStar, an electronic communications and vehicle-assistance tool installed in General Motors vehicles and offered as an aftermarket installation option , isn’t traditionally considered an SaaS platform in the way that, say, Office365, Slack, or even Netflix are. It’s still going strong.

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Jeffrey Cufaude, Idea Architects: Leadership Limerick: Time for.

Idea Architects

Any virtual event might also benefit from an in-person option, and any face-to-face meeting should explore how to incorporate virtual participation. As Harvard economist Ed Glaeser notes, "Communications technology and face-to-face interactions are complements like salt and pepper rather than substitutes like butter and margarine.”