Reid All About it

DECEMBER 8, 2023

An app can help you solve what survey participants said was the biggest challenge for associations: communicating the value of membership. Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Marketing to Gen Z and millennials.

Strategy 272

Strategy Video Technology Innovation 272

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion. This organic connection is worth its weight in gold and can save you on big marketing costs.

Member Experience 130

Member Experience Tips How To Software 130

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Anyone born between 1981 and 1996 is considered a millennial. By the Numbers So, what do the numbers tell us about email use among millennials and Gen Z?

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Adviser

SEPTEMBER 19, 2013

Instagram boasts 150 million users and is one of the fastest growing social media platforms. It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact.

Communications 60

Communications Atlanta Discount Social Media 60

YourMembership

MARCH 8, 2013

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. Yes, it’s trending right now in a lot of social media, but the ideas behind gaming dynamics and techniques are as old as human civilization itself.

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

MAY 5, 2017

Another association once sent an email with an incorrect discount code. Kivi’s Nonprofit Communications Blog goes in depth on sustainability planning for nonprofits. She recovered by immediately sending an email with a subject line that read, “I accidentally emailed you twice!” Keeping Your Cool. — TamelaB.

Discount 45

Discount millennials Newsletter Social Media 45

Higher Logic

SEPTEMBER 28, 2017

How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? If you have the demographics mapped out but don’t know anything about this person’s day, search on the Internet and read some social media posts from your members. Look at what they’re sharing on your online community as well.

Member Experience 136

Member Experience United States Recruiting Recruitment 136