WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Another pointed to their new Young Professionals discount on membership dues.

Survey 150

Survey Marketing Certificate Education 150

Association Freak

MAY 21, 2022

Examples of hugely successful on-demand-type services include discounts, travel, insurance, content, and others. In short, the paradigm of membership, in general, is less appealing because it is less well-aligned to the daily experiences and ensuing preferences of today’s consumers, especially those who are younger. On-demand discounts.

Revenue 72

Revenue Discount Products Marketing 72

YourMembership

MARCH 8, 2013

Three millennials (two males and one female) also served on the committee. The three millennials asked some very tough and insightful questions. What makes the Facebooks, Amazons and Starbucks of the world become the first resource people turn to when they think of communicating, shopping or meeting a friend over a cup of coffee?

Social Media 150

Social Media millennials Recruiting Recruitment 150

Associations Now

JULY 24, 2017

Also: How to craft a more focused communications strategy. Small hotels are trying to entice millennial customers by offering significantly discounted rates through the e-retailer Boxed.com, reports the New York Post. Clear Communication. Coming up with a communications strategy is tricky.

New York 53

New York Discount millennials Survey 53

Associations Now

MAY 5, 2017

Another association once sent an email with an incorrect discount code. Kivi’s Nonprofit Communications Blog goes in depth on sustainability planning for nonprofits. She recovered by immediately sending an email with a subject line that read, “I accidentally emailed you twice!” Keeping Your Cool. — TamelaB.

Discount 64

Discount millennials Newsletter Social Media 64

Associations Now

JANUARY 30, 2017

Don’t discount other reasons for the divide, though. Earlier this month, my colleague Emily Bratcher wrote about a new study about millennials’ perspective on leadership , and how that perspective sometimes clashes with that of older leaders. A recent study spotlights a generational divide over defining leadership. There’s more.

Leadership 40

Leadership millennials Discount Communications 40

Socious

SEPTEMBER 23, 2016

They regularly publish helpful content on vacation destinations, give members travel discounts, and sell physical and virtual products through their online store. Using online communities, membership sites, and events, other organizations are gaining the attention of an audience that your association once owned.

millennials 100

millennials Course Tools Industry 100

Higher Logic

SEPTEMBER 28, 2017

How many Silent Generation, Boomers, Gen Xers, and Millennials do you have? Look at what they’re sharing on your online community as well. Your membership manager will likely drive member persona research, but don’t discount the rest of your team. In most cases, this information will be mainly demographics. What gender are they?

Member Experience 136

Member Experience United States Recruiting Recruitment 136

Associations Now

JUNE 22, 2016

For millennials, the benefit they seek most was clear: Jobs. It’s important to note that millennials, and gen X-ers as well, also ranked benefits like credentials, training, and networking highly, but these deliver, at best, an increased potential for job opportunities. I see possibilities on both small and large scales.

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millennials Discount Survey Course 75

Associations Now

FEBRUARY 2, 2016

If you’ve heard one story about those weird, wacky millennials, you’ve heard them all, right? Programmer Eric Bailey created a web browser extension to parody the heavy use of certain buzzwords like “millennials.” times that college students/millennials/”snake people” did the same thing in 2013.

millennials 40

millennials Nebraska Detroit Education 40

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . For most industries and professions, Hildebrand said the main reasons that people join associations are for insurance, affinity discounts, professional training, networking and high-value information. Association Communication Challenges (Percent who agree).

millennials 60

millennials Ohio Proposal California 60

.orgCommunity

FEBRUARY 25, 2019

Machines are giving us the ability to understand and communicate with members more personally than ever before. Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. Create a Persona Matrix. Prepare to Launch.

Marketing 68

Marketing Case Study eBook Social Media 68

Slice-Works

DECEMBER 11, 2013

Mature orgs are learning to work together with IT to shape what the org wants” “Audience comment—Technology isn’t something that supports, but something that drives” “Many companies offer cloud discounts to 501(c3) orgs.

Social Media 28

Social Media Content Strategy millennials 28