Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Marketing to Gen Z and millennials. Member app. Bulletin describes how a member app helps you nurture member engagement.

Strategy 272

Strategy Video Technology Innovation 272

Higher Logic

JULY 13, 2017

Active job boards are a great way to attract millennials as well. Even millennials who are already working in their chosen industry are often interested in new opportunities because, while they’re one of the most well-educated generations , millennials still make less money than their older counterparts.

Directory 249

Directory Tips millennials Certificate 249

Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

Marketing 52

Marketing millennials Email Marketing Social Media 52

Association Adviser

SEPTEMBER 19, 2013

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. It is easy and inexpensive to get started with Instagram, but integrate it with the rest of your member communication platform for the biggest impact.

Communications 60

Communications Atlanta Discount Social Media 60

Association Freak

MAY 21, 2022

But unfortunately, the effects are rippling through the association world – putting downward pressure on membership, lowering advertising, royalty, and other revenue sources, and impacting the dashboard metrics of most organizations. On-demand discounts. Users, of whom 67% are Millennials, have saved $170M+ this year.

Revenue 72

Revenue Discount Products Marketing 72

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. Communicating when and how to renew will keep your organization at the front of members’ minds, and eliminate stress or confusion. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns.

Member Experience 130

Member Experience Tips How To Software 130

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Another pointed to their new Young Professionals discount on membership dues.

Survey 150

Survey Marketing Certificate Education 150