Association Briefings

MAY 6, 2021

Although both are defined as digital-first generations, there’s still very distinct ways to digitally market to millennials and Gen Z - particularly as it relates to email. Now, add engagement and revenue to the mix, while attempting to keep an annual tradeshow afloat in a hybrid world of in-person and virtual events.

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Marketing millennials Email Marketing Social Media 52

Associations Now

APRIL 20, 2016

Associations Now reported last week about the launch of the Association of Young Americans , a startup nonprofit that Vice aptly dubbed “an AARP for millennials.” The post A Startup Strategy for Building a Millennial Membership appeared first on Associations Now. But Ben Brown is going to try, anyway.

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millennials Strategy Recruiting Recruitment 40

EventMobi: Association Events

SEPTEMBER 13, 2023

90% of millennial donors are motivated to give based on the mission rather than the organization. In fact, marketers report a 760% increase in email revenue alone from personalized and segmented campaigns. Not only do in person events bring in non-dues revenue , but they also offer community-building opportunities like no other!

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Member Experience Tips How To Software 130

Membersuite

JUNE 21, 2023

Exclusivity is an allure for the high-priced founder and executive communities, but most of them were created for ‘regular’ Gen Z and Millennial professionals. She secured “the BEST discounts” on a curated selection of technology from 50+ partners.

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How To Education Discount millennials 78

WBT Systems

JULY 24, 2018

MGI noted the benefits of recruiting younger members: associations with increases in their one-year membership and five-year membership numbers are significantly more likely to have a higher percentage of millennial members. Another pointed to their new Young Professionals discount on membership dues.

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Survey Marketing Certificate Education 150

Membership Marketing

AUGUST 14, 2020

The data shows that associations showing increases in their overall counts over the past year are significantly more likely to consider dues discounts for first-year members to be very effective. Customers come and go, but the average members will remain with an association for five years producing a stream of dues and non-dues revenue.

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Report Marketing Recruiting Recruitment 95

Socious

SEPTEMBER 23, 2016

They regularly publish helpful content on vacation destinations, give members travel discounts, and sell physical and virtual products through their online store. Your association can also consider increasing non-dues revenue by offering benchmarking studies to non-members for an additional fee. 6 Ways Associations Can Compete.

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millennials Course Tools Industry 100

.orgCommunity

FEBRUARY 25, 2019

What are your current revenue and sales priorities? Enthusiastic Millennials seeking hands-on experiences, busy mid-career moms and dads with little time to spare and seasoned professionals nearing retirement may all be represented. Offering coupons, discount codes or free services, can help you get to yes. Develop Themes.

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Marketing Case Study eBook Social Media 68

Association Adviser

SEPTEMBER 19, 2013

Associations are adopting Instagram to engage and educate members, show highlights from successful events and advocacy work and to generate non-dues revenue. Advertise merchandise and discounts: Hawk your next paid program or new association accessory with an Instagram photo.

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Communications Atlanta Discount Social Media 60

Association Adviser

AUGUST 25, 2016

Boomer succession plans can be just as important as millennial recruiting. . Three years after rolling the dice on dues, ICF’s revenue grew to $6 million from $3.5 He also suggested to tap other non-millennial members who genuinely want to get involved to support your industry or profession.

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millennials Ohio Proposal California 60

SCD Group

DECEMBER 30, 2012

Part 1: Framing the Pricing Picture: Revenue, Risk and Registration: The first article in the series examines issues related to managing financial risk. Part 2: Adopting Better Discount Practices: The second article in the series explores the better use of discounts.

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Slice-Works

DECEMBER 11, 2013

Mature orgs are learning to work together with IT to shape what the org wants” “Audience comment—Technology isn’t something that supports, but something that drives” “Many companies offer cloud discounts to 501(c3) orgs. How can we optimize and monetize our annual conference mobile app to grow attendance and revenues?

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Social Media Content Strategy millennials 28